Are you a coach, trainer, seminar leader, speaker or service-based business?
Do you help clients with what you know or are trained in?
Did you know that 99.999999% of people in the “helping” business are completely averse and even afraid of technology?
Are you?
If you answered yes, then you are definitely not alone. But here’s the thing….. technology is there to make our lives easier. Yes, there is a learning curve in the beginning, but after you’ve learned how to do it, you’ll wonder how you ever lived your life without it.
Think of it like learning to drive a car. It all feels really scary to begin with, and then before you know it, you’re driving around in your car, like you were born to it!
I help service-based business owners like you to plan and implement technology to make your life easier, and in this blog post, I’ve listed the tools that you need, if you are serious about making your business and your life work. And if you’d like some help, book a free call with me by CLICKING HERE (technology in action!)
- SEO optimised and responsive WordPress website which allows Google and other search engines to find you and rank you according to the search terms typed in by your potential clients. WordPress also allows you to update your blog, add pages, images, videos and make all manner of changes, whenever the mood takes you, and without having to wait on a webmaster.
- Web analytics to know where my visitors are coming from, what websites are referring me and what pages visitors are visiting the most, so I can better evaluate marketing channels and future investment. I use Google Analytics
- Web hosting so that your website is secure and can’t easily be hacked, and if it is hacked, which happened to me recently, it is backed up sufficiently to enable it to be re-installed very quickly. I use Hostgator
- Online scheduling system that is accessible from your website, making it really easy for your potential clients to book a free consultation with you. You must have a steady stream of these coming through your “sales funnel” on an ongoing basis. I use vCita
- Customer Relationship Management (CRM) software to keep accurate records of all clients, their preferences, their purchases, when they bought, if they’ve been referred, what results they got, and to allow you to communicate regularly and legally with different segments of your customer list according to different criteria. I use Infusionsoft for this task. CLICK HERE to see what it can do for you.
- Lead generation software to attract prospects, working behind the scenes on auto-pilot and building an emotional connection with them. Prospects are potential clients that haven’t yet made the decision to purchase, and you want to be there for them to answer their questions. You could use Aweber for this, but again Infusionsoft does this perfectly.
- Autoresponder software to allow you to communicate automatically with potential and existing clienst, so you don’t forget to send them vital information to help them make the next purchasing decision. Can you tell I’m a big fan of Infusionsoft? CLICK HERE to see how it works.
- Video camera to capture great testimonials at your events. (I hope you’re doing events) You can use your smart phone or a normal camera that takes videos. There are loads to choose from on Amazon.
- Video editing software which allows you to make short videos, edit them and upload to the web for distribution, giving Google and the search engines even more reasons to rank you for relevant search terms. I use Camtasia
- Facility to take online payments, directly from your website, and popped into your bank account. I use both Paypal and WorldPay. WorldPay allows me to take credit cards over the phone as soon as the client has made the purchasing decision to work with me. WorldPay also takes care of recurring subscription payments, but I understand that Paypal’s PayFlow does this now and integrates directly with Infusionsoft.
- Membership software to allow your international clients to learn online with you. This is fairly advanced stuff, and only worthwhile if you’re big into online learning. I help clients globally and use Imember360, and I confess, I have someone else take care of that technology!
What have I missed out? Please leave me a comment below and let me know. I’d love to hear from you 😉
Yvonne x
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